We design and make lots of custom cycling kit at Shutt, it’s a bigger part of our business than most people realise. We are competitive on price, but we know we'll never be the cheapest, so Shutt customers tend to be those that are happy to pay a little extra for a top quality product that’s well designed, well made, performs better and lasts longer. Our custom range is all made in our Italian factory to the same specifications as our retail range.
Our design service is now free, this where our customers ideas come alive, every project is different, but hopefully they all end up with a design they love.
Here’s a great example of the design process... Velo Tours Spain is a tour company offering cycling breaks in the Costa Blanca for groups and clubs. They wanted custom jerseys for their staff and customers.
Our design brief was to use sunny Spanish colours with a yellow panel at the back, so that riders can be clearly seen on the roads. They also wanted their web address and business name on the jerseys.
We came up with a couple ideas, this one used an abstract representation of the mountains with asymmetric colours on the sleeves.
The second option includes some imagery that's more obviously a road and mountains.
These two designs we further refined, various fonts were experimented with, and sleeve colours played with...
Finally, the mountains view version was picked to further refine as a final version. This included a white line for the middle of the road and a better version of the Spanish flag.
Once a design is decided upon we can turnaround custom orders in approximately 4 weeks. If the design is for a team or club we also offer an online ordering page where individuals can select and pay for their kits themselves.
If you fancy a break in the sunshine then the Velo Tours Spain website is here